Resources
Have a Better Birthday
Presentation given on October 31 describing the Better Birthdays collaboration and introducing #NotAfraidofMyBrithday on social media.
Age-Inclusive Birthday Card Guidelines
These guidelines are intended to help birthday card designers and sales reps create and market cards that dispel ageist stereotypes for every age group. In so doing, the greeting card industry can be at the leading edge of the global movement to end ageism - against people of all ages; in addition, they can capture the benefits of the longevity economy.
2021 Keynote at the American Card Greeting Association Summit
Janine Vanderburg, Director of Changing the Narrative, delivered this address at the 2021 US conference for greeting card sellers and makers. It explains how birthday cards are a powerful tool for changing the story we tell about aging and why changing our ageist beliefs is crucial to our wellbeing.
The Case for Age Positivity in Greeting Cards
Guidelines for Age-Inclusive Communication
This pitch was delivered by Jan Golden of Age-Friendly Vibes at the Noted Expo on April 27th in San Francisco, CA.
A version of this pitch was recorded at the venue.
Reframing aging is based on research and tested concepts. Read more about reframing aging and age-inclusive communication and see how our words, images, and stories matter.
Guidelines for Age-Inclusive Communication
Reframing aging is based on research and tested concepts. Read more about reframing aging and age-inclusive communication and see how our words, images, and stories matter.